Mortgage

Tip! Combine Social Selling With Cold Calling

While cold calling remains an effective sales strategy, it's not the only way for Mortgage Agents/Brokers to reach prospects and leads.

You can also connect with customers via social media.

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The Essential Guide To Cold Calling

Tips, Techniques, and Tools for Mortgage Agents Who Want to Win

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At a Glance

9 Things You Need To Know About Cold Calling.

✅ Tips for cold calling like a boss.

✅ Common Cold Calling Mistakes to Avoid.

9 Things You Need To Know About Cold Calling

👉69% of buyers have accepted cold calls from new providers.

👉57% of C-level buyers prefer to be contacted over the phone.

👉42% Mortgage Agents/Brokers that don't cold call experienced 42% less growth than those used the tactic.

👉6 Hours Top Mortgage Agent/Brokers spend an average 6 hours every week reaching their prospects.

👉8 Calls on average. It takes 8 cold calls to reach a prospect.

👉6 Calls

Once you're are talking to a decision maker, 6 is an ideal number of calls to win a sale.

👉Successful cold calls often have a 55:45 talk -to-listen ratio.

👉Wednesday is the best day of the week to make a cold call.

👉The best time to call prospects is between 4 & 5 p.m.

👉 The worse time and day to make a call is Friday afternoon.

Tips for Cold Calling Like a Boss

Cold calling is a skill and the need for it is here to stay. Contacting someone you've likely never met before and convincing them to invest their time in your service based on a thirty -second elevator pitch is no easy task.

Cold calls may feel fruitless, but trust us: they are worth it. Perfecting your approach to cold-call sales is an OPPORTUNITY to differentiate yourself from your competitors and maximize your earning potential. Keep reading to find out the best way to cold call.

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Voice Mails Lead to Callbacks...Eventually

11% Callback Rate 📞 1st Voicemail

22% Callback Rate 📞📞 2nd Voicemail

33% Callback Rate - 📞📞📞 3d Voicemail

6 Common Cold Calling Mistakes to Avoid

1. Sounding like a robot.

Not tailoring your conversation to the person you're talking to makes the caller seem robotic.

2. Talking too much and not to listening enough.

Nobody likes to be talked at. Diving headfirst into a pitch without coming up for air can make the relationship seem one-sided and unappealing.

3. Opening with "How are you doing today? "

When you start your phone call with this, not only do you sound disingenuous right off the but, you're also setting yourself up for potential failure if they respond with anything other than "fine". Instead, politely jump to the point and say, "Thanks for taking my call."

4. Asking "Is now a good time?"

Honestly, no it's probably not a good time. It's never a good time, especially when you get a call from an unknown number. If it is, in fact, a bad time for your caller, let them tell you, don't give them an out right away.

5. Over - Apologizing.

To those of you particularly fond of apologizing, this message is for you. Do Not Apologize! Do not say "I am sorry for bothering you" or anything like that. Replace an apology with "Can you help me?"

6. Uttering the phrases "touching base" or "checking in"

Replace these fluffy reasons for calling with the actual reason for cold calling. This respects your prospect's time and addresses the biggest don't: not having a reason for your call.

ABOUT THE AUTHOR

Jenna Davis

Jenna is a co-founder of the MortgageB.ca, a founder of the Shiftblaze.com and The Mortgage Academy for Social Broker Success.

Jenna helps business owners build their brands, attract new clients and land more sales using the World's Most Popular Social Platforms.